Rebranding Rotary International ∕ Rotary International

Print & digital assets

Attempting to visually unify a 109 year-old non-profit with over 1.2 million members and 34,000 clubs worldwide—with no prior identity structure—is no easy feat. Working with Siegel+Gale (NYC), Rotary International’s design team was tasked with implementing and developing its new identity and organizational strategy. My responsibilities spanned print and digital assets and ephemera to developing web templates and applications for Rotary’s “Brand Center”—all in 9 languages.