WCE ∕ Woman’s Club of Evanston

Brand & identity

The Woman’s Club of Evanston has survived well over 100 years without a single identifying mark or sense of visual direction. As impressive of a feat that is for a non-profit organization, upon their 125th anniversary, the WCE decided it was in need of an identity in order to improve its membership and awareness in the community. Interested in developing something more contemporary, yet established and well-worn, I created a custom beveled typographic mark which was typical of the era in which the organization was formed, and chose geometric typography as a complement to the mark’s shapes. The results were the logo, a wordmark and tagline, responsive website design, and a few print assets to increase membership and showcase its clubhouse.

*More images coming soon*